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Designing an HIV Self-Test Kit as Easy as a Pregnancy Test

[From PSFK, November 6, 2015] iTeach and frog recognized the need for better HIV testing methods in South Africa and came up with a solution

It began in 2008 as a campaign to increase awareness of the importance of HIV testing in South Africa. Project Masiluleke, as it was called, sent over a billion mobile messages encouraging people to get tested for the virus, and while the project succeeded in raising awareness, it also highlighted the need for better methods of testing. The strategy and design firm frog partnered with the nonprofit iTeach to create an HIV self-test kit as easy and familiar as pregnancy testing.

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